It’s 2023, and video is everywhere—especially with the advent and popularity of TikTok and Instagram Reels. Truth be told, video marketing is a lot more enticing than just plain text, and it appears that we’re entering a new wave of marketing that’s entirely video based. But how exactly can you apply this to your school’s marketing plan? We have some video topics that can help you get started to boost your engagement, enrollment, and recruitment.
Facilities Tour
Filming a facilities tour video is a great way to show prospective students, parents, and instructors what all your school has to offer. Maybe you want to draw attention to the technology that’s been integrated into the classrooms or impart the scale of a newly built arena, showroom, or conference room. As opposed to posting some photos of these features, allow your audience to move through the space as if they were there in person. That way, you can direct their attention to the details you want them to see.
The most convenient part of video tours is that the viewer can access them at any time, which frees up the staff’s schedule, who would otherwise be guiding these tours. This flexibility is great for the viewers, who may have conflicting schedules with the staff’s hours that limit their availability.
There’s a plethora of video tour ideas out there, but here are a few that are simple ideas to start with:
- Opening a New Facility
- Showcasing a Completed Renovation
- Detailing Specific Assets of the Space
- Revealing a Company Rebrand
Staff Recruitment
The hiring and recruiting process for schools can be stressful, to say the least. Before you can even start interviewing, you want to ensure you have a solid group of applicants. This can be achieved through recruiting videos. After all, people are much more likely to watch a polished, cohesive video rather than a text-heavy generic job posting.
Employee Training Videos
Compliance training videos make running schools, organizations, and businesses easier. These videos are made to be evergreen and easy to access, so employees can complete their training asynchronously.
For instance, once you onboard new hires, they will most likely have to complete state-required training topics—such as Internal Controls, Bloodborne Pathogens, Reporting Child Abuse & Neglect, McKinney Vento: Homeless Youth, and Bullying Prevention. However, when the training is delivered in the format of a video, new hires are able to complete their requirements faster and on their own time, so they can spend more of their working hours in the classroom.
When it comes to producing employee training videos, you can work with Media Services to incorporate your branding and tone into the content for consistency. One of the many benefits of compliance videos is that they will keep your employees up to date on regulations and best practices in education.
School Initiatives
Every school initiative is developed based on the unique needs of the community and school district. Some initiatives include meal assistance, test fee waivers, scholarships for college tuition, discounted textbooks, program funding, and more. At Media Services, we work with you to highlight these customized initiatives in an effort to spread awareness across the student body and their families that benefit from them.
Take a look at a video that we created to get the word out about the free and reduced lunch program at Mooresville Schools.
Media Services is well-equipped to cover a wide variety of school initiatives. Watch our video promoting the 2023 SySTEMic Changes at Avon Community School Corporation.
Extracurricular Activities
Whether your school prospers in the arts, humanities, sports, academic clubs, or school events, promoting these extracurriculars through video is the best way to capture morale and raise engagement each school year. Plus, video is a great way to pique students’ interest without overwhelming them with too many decisions. For example, Greenfield-Central High School is known for its surplus of extracurricular activities—particularly 40+ activities for students to join.
Work with Media Services to Boost Your School’s Marketing Efforts
The beauty of video marketing is that you have the power to create whatever you want it! With some creative direction, schools can use video to promote an abundance of their offerings with an added visual element you can’t provide with text alone. Video is also a great way to repurpose content through strategic editing—like saving clips for B-Roll, which can be edited into long-form and short-form content.
All in all, video is an extremely powerful tool to keep in your arsenal of marketing. Need help getting started? That’s why we’re here! At CIESC Media Services, we work with our clients to ensure they have the right video assets to engage their audiences. Check out our FAQ series to learn more about how we can help you with your next production! For additional insight, don’t hesitate to reach out about working with us directly!
