REFERENDUM CAMPAIGNS
Case Study: Benton Community School Corporation
With a long tradition of pride at Benton Community School Corporation, stakeholders wanted to maintain class sizes and extracurriculars for their community. Since state funding tied to enrollment, we partnered with DehlerPR to create three videos explaining the upcoming referendum.
How we helped
Media Services produced a 3-minute overview explaining why Benton needed an operating levy to avoid a $2 million budget cut. Two additional 30-second spots were promoted through social media. Residents of Benton and Tippecanoe county voted in favor of the referendum in 2020.
Let Us Help You Achieve Your Referendum
Successful referendums require transparent, engaging information to build trust with your community. The complexity of education funding can be a challenge to convey to voters, however CIESC Media Services can elevate with easy to understand visuals.