Adding Animated Elements to Your Video

animator sitting at her desk creating an animation

They say a picture is worth a thousand words, and at that rate, animations must be worth at least another two thousand. At Media Services, we’re excited to help our schools and nonprofits create evergreen projects that feature fun and captivating animations. Animated elements not only upgrade your marketing campaigns but may also be more cost-effective than other options. Let’s discuss why adding animated elements to your video can improve the impact and reach of your project.

Transform Your Messaging

Text and traditional video are great, as they clearly communicate specific messages and can be tailored to say exactly what you mean. But too often, going the conventional route can result in boring, basic messaging. If you’re looking to revamp a dull video, consider adding fun animated elements to engage your audience.

Franklin Central High School Graduation Pathway Series

Bring Any Concept To Life

Communication isn’t always easy, especially when dealing with complex, tedious topics. Animation is an excellent way to bring some pizzazz to nearly any topic of conversation. Our team has experience adding animated elements to a wide variety of campaigns, including video content for referendums. For technical topics like this, an abundance of B-Roll is not always promised. More so, utilizing animation allows you to develop supporting visuals in a shorter amount of time—with less equipment too!

Additionally, adding animated visuals can provide your audience with a clearer level of understanding and context—whether that be the students or their parents. We can help you take on any complicated (and sometimes, admittedly boring) concept in a new and exciting way! 

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Extends Existing Marketing Material

The beauty of animation is that it takes your existing marketing materials and expands upon them. You can customize your animated elements to reflect your logo, a specific color scheme, or general brand image. In many cases, custom animation can be used to extend a brochure or webpage. When animation is engaging, potential patrons are more likely to be drawn in and stay to read through your text materials. Animation is simple yet eye-catching and allows you the creative freedom to design additional marketing materials.

Save Time by Using Voiceover

Working with video alone can be time-consuming. Major projects might require location scouting, permits, and casting calls. But when you opt for animated elements, you cut your production responsibilities in half. Instead of scheduling a video shoot, all you need to do is hire reliable voiceover talent, and you’re good to go! Should you run into problems during post-production, it’s much easier to change animated content than a live-action video. Not to mention, if you missed an important piece of information in the video, you can always create animated content for it and add it later.

Martinsville Welcome Animation

Bring Your Story To Life With Media Services

Adding animation to your projects goes a long way to engaging with your audience and saving time in the long run. However, not everyone has the time to learn how to integrate animation into video. Luckily, you don’t have to! Media Services has all the knowledge you need to create amazing content. Ready to see how our team can help bring animated elements to your videos? Get started today!

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