Back-to-school season is long over, and the chaos of the fall semester has died down. With freezing temperatures and the possibility of snow, activities and schedules have dwindled. This cozy time of year is the perfect opportunity to tackle your media strategy for the next school year. With past ideas fresh in your mind and the entirety of the new school year at your disposal, winter is the ideal time for planning, fresh and effective media content. If you haven’t taken advantage this year, let’s explore a few key benefits to planning your media strategy in the colder months of the school season.
Take Advantage of the Slow Season
After the return from winter break, there’s a slower pace compared to other seasons of the year. Major events like back-to-school season and graduation are still months away, and many filming opportunities aren’t available due to colder weather and lack of outdoor sports. With reduced distractions, it’s the perfect opportunity to sit down and plan your media strategy. With time as a resource, you can efficiently research, set goals, and plan your strategy for the upcoming school year. Utilizing the wintertime can prevent last-minute planning and optimize your existing resources, resulting in the best quality content possible.
Speaking of last-minute planning, if you do not have a video strategy for your school’s upcoming graduation ceremony, now is the time to start planning! Whether you’re sharing the moment via livestream or distributing the content via DVD or YouTube, Media Services can help you create an optimal video production plan.
Reflect Upon Past Strategy
The first semester is a busy one. As the hustle and bustle temporarily dies down, use this time to reflect on the past six months. With fall video and media productions still fresh on your mind, you can really dive into what worked and what didn’t. Circle back to the video topics you explored and dissect the content and methods. Reflecting on your strategy from the first semester can streamline operations for next year, and reusing effective techniques and evergreen content while adjusting other approaches as needed.
Big Picture View
With the entirety of the next school year well in front of you, planning your media strategy in the winter allows you to schedule and plan with long-term goals in mind. With the big picture in mind, you can create an organized timeline and strategically plan content. Planning with an entire year’s schedule also allows you to strategically budget and allocate your resources. With a well-executed media strategy in place, you’ll be prepared even in the face of any urgent matters or emergencies.
Don’t miss out on beautiful fall scenery for aerial shots of the school or event coverage because of planning issues. Without the pressure of time constraints, allow your team time to brainstorm types of content that will really make your school or district shine. Getting ahead of the strategy also allows you to plan more complex videos with little stress. Planning around schedules can sometimes become a challenge, but shooting content like meaningful staff testimonials for staff recruitment videos is well worth it for the end results.
Media Services Is Here To Help You
Planning your upcoming media strategy? Let Media Services help highlight what makes your school district unique. No matter your video goals, we have the tools and resources to bring your visions to life.
If your school is a member of CIESC, reach out to us to explore how you can utilize your Media Services credits.
Gain access for your entire district or organization at a flat rate with CIESC Compliance Training, or get started on your next video project today.
