Benefits of Utilizing Video for Educational Hiring and Recruiting


Hiring and recruiting for your school or district can seem like a never ending process. But before you can even get to interviewing your candidates, you have to make sure that you have a strong pool of applicants. 

One sure fire way to attract talented candidates to your position is to create and promote recruiting videos. People are much more likely to watch a clean, simple video than read a lengthy job post. Here are some other benefits of video for educational hiring and recruiting. 

Highlight Benefits and Perks

While of course, any candidate will be looking at the responsibilities posted on your school’s or district’s job listing, the perks and benefits may be the tipping point they need to apply. 

With video, you can highlight your institution’s key benefits that make the position attractive. Do you offer excellent healthcare? Talk about it! Does the position allow for flexible hours? Include that too!


Videos don’t just have to demonstrate your institution as a whole. Role-specific videos are a great idea for a variety of positions, such as:

  • Bus drivers
  • Custodians
  • Instructional assistants
  • Substitutes

When you focus a video by roles you can get even more specific about responsibilities and daily tasks. Check out the videos below to see how these schools did it.

Mt. Vernon Bus Drivers

Clark-Pleasant Bus drivers

MSD of Decatur Township:
Hiring Custodians

Peer Testimonials

Another great benefit of using video for your educational hiring is that the candidate can get a feel for the work environment beforehand. You can record B-roll of current staff going about their daily work and show the workspace. You could also interview staff members about what they like about their jobs. It’s one thing to read about the job atmosphere on an application and another to see and hear possible coworkers discuss it on camera. 

My Avon Experience: Why I Teach Here


The best thing that recruitment videos accomplish is the ability to demonstrate connection. Capturing emotion breathes life into a job listing. Whether the applicant is looking for a seasonal position or one they see themselves in long-term, people speaking honestly on screen can be extremely impactful. 

The Results

You don’t just have to take our word about the benefits of video for educational hiring, we can prove it! The Media Services team created recruiting videos for Mt. Vernon Community School Corporation that really packed a punch. We created videos geared toward three different audiences. In the end, Mt. Vernon hired two bus drivers, a custodian, and two instructional assistants within just three weeks of posting CIESC’s videos.

Creating video is easier said than done! But don’t worry, we’ve got your back. If your school or district wants to attract high-quality candidates through video, let us know! Reach out to us today for more information.

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