Creating content that’s fresh and entertaining is essential to its intended purpose—it captures your audience’s attention and calls them to action. Whether you’re marketing a new program or recruiting new team members, your content can’t succeed if your audience scrolls past it or never even sees it in the first place.
Animated elements add an eye-catching element that pulls your audience in. Whether you’re given a pamphlet of information to bring to life or need to market a new program, animation opens up unlimited avenues of video creation. There are endless possibilities of animated school content.
Need a clip of a student high-fiving a teacher, but don’t have the time or resources to record this clip yourself? How about a visual of your free & reduced lunch program? Or even just something as simple as making your logo stand out against live footage? Here’s where you’ll benefit from utilizing animated school content.
Let Your Content Stand Out
It’s not easy to capture someone’s attention these days. Sometimes, holding your viewer’s gaze requires an extra bell and whistle. With its bright colors and dancing graphics, animated content adds visual appeal to your video.
Animated elements can emphasize important details or keywords your audience should retain. Videos can cover a lot of content. Instead of having to rewind because someone missed an important detail, animated elements let viewers understand specific points, such as a name, a role, or specific data. It emphasizes important messages as the narrator delves into the material. Whether you’re showing a training video or promotional content, you’ll have specific takeaways you want to convey to the audience. Animated elements help note significant information to your audience, implying this is something they’ll want to remember.
Animated elements are also the perfect way to introduce an interviewee in your video through a nameplate or banner. Creating a banner with your interviewee’s name and role in the video minimizes confusion by reiterating their name, its correct spelling, and complete title—reducing the risk of miscommunication.
The versatility of animation features is always relevant when producing video projects—whether you’re using a voiceover or on-camera talent. Clarity is key, so reiterating crucial points on the screen via animations, in addition to communicating them verbally, will help your content stand out and ensure your audience leaves with the right takeaways.
Extend Existing Marketing Material
Who doesn’t love being resourceful? The beauty of animation is that it takes your existing marketing materials and expands upon them. You can customize animated elements to reflect your logo, a specific color scheme, or your brand guide. In many cases, custom animation can be used to extend existing marketing materials, such as a PDF or a webpage. When animation is engaging, potential patrons are more likely to be drawn in and stay to read through your text materials. Simply put, animation is an eye-catching way to express creative freedom in designing additional marketing materials.
The topics animated videos can cover are unlimited. From compliance training to video content for referendums and school programs like free and reduced lunch, the possibilities are literally endless. Watch our animation video that brings Perry Township’s free and reduced-lunch program to life.
Turn lengthy or text-heavy PDFs into engaging, easy-to-digest animated content. Even small touches—like adding a graphic or animated logo at the beginning or end of your video—can instantly elevate your production and capture viewers’ attention. An animated logo not only draws people in but also helps your organization make a lasting impression. When you partner with Media Services to create animated videos, you’re unlocking customized animated elements for evergreen videos, logo introductions, and fully animated videos. We can help you take on any complicated (and sometimes, admittedly boring) concept in a new and exciting way!
Watch Martinsville welcome its students for a new school year with this animated video.
Increase Accessibility
Adding animated visuals can provide your audience with a clearer understanding and context, whether that’s students or their guardians. Animated visuals become super handy for content that doesn’t have corresponding footage. Another perk—it’s cost-friendly, evergreen, and can easily be updated.
Check out this video that uses animation to break down Franklin Central High School’s graduation pathway in a straightforward and compelling way.
Accommodate every student and family with animated content. Animated “welcome” and “how-to” videos are great for students and guardians who can’t attend in-person events or seminars. When you work with Media Services, you can offer language translations for your content to make it even more accessible to students and their families.
View this step-by-step video instructing student drivers on how to register for DriverEd Safety.
Save Time and Money
Animation can capture themes and ideas that live-action video often can’t. For more technical topics, B-roll isn’t always available or practical—and unlike live footage, evergreen animated videos don’t require interviews, travel, or expensive production costs. It’s a cost-effective, engaging alternative that brings your message to life.
Working with video alone can be time-consuming. Major projects may require location scouting, permits, and casting calls. But when you opt for animated elements, you cut your production responsibilities and costs in half. Instead of scheduling a video shoot, all you need to do is hire reliable voiceover talent, and you’re good to go! Should you run into problems during post-production, it’s much easier to edit animated content than a live-action video. Not to mention, if you missed an essential piece of information in the video, you can always create animated elements to add later.
Partner with Media Services for Your Next Animated Project
With the ease and accessibility of animation, you don’t have to wait to bring your ideas to life. Unsure of where to begin? Media Services is here to help.
From a simple logo to a fully customized design, we can help you amplify your messages with solutions that drive results. Our team is here to help you integrate animation into your school’s content to give it that wow factor and keep your audience tuning in. Get in touch with Media Services today to get started.
