From childhood cartoons to present-day commercials, animation is a cornerstone of media, and for good reason. Animated content captivates an audience, enhancing important messages and optimizing the effectiveness of your video.
Animation portrays themes and ideas that live-action footage might not be able to achieve. You won’t always be able to rely on B-Roll for more technical topics, and evergreen content doesn’t require interviews or travel costs that live footage would. Animated content is a cost-friendly, vibrant alternative. Like any video element, animation has its purpose. Media Services is here to help you create high-quality content featuring effective and exciting animated content, amplifying your message in a concise and upbeat way. So, when and how can animated content be used in your videos?
Entice Your Audience
It’s not easy to capture someone’s attention these days. The average adult has an attention span of around 8 seconds, so grabbing your viewer’s eye sometimes requires an extra bell and whistle. With its bright colors and dancing graphics, animated content is a visually appealing addition to your video.
Incorporating a graphic or animated logo at the beginning or end of your video enhances your video, engaging your audience for the content coming their way. Animated content makes your content memorable. Not only will it engage your audience, but animating your logo will help leave lasting impressions of your organization.
Emphasize Details
A common purpose of animated content is to emphasize important details or words you want your audience to retain. Videos can cover a lot of content. Instead of having to rewind because someone missed an important detail, animated content allows viewers to comprehend specific points, such as a name, a role or specific data.
Animated content is the perfect way to introduce an interviewee in your video through a nameplate or banner. Creating a banner with your interviewee’s name and role in the video minimizes confusion by reiterating their name, its correct spelling, and complete title—reducing the risk of miscommunication.
Relay Key Information
Animated content emphasizes important messages while your speaker is going into detail about the material. Whether you’re showing a training video or promotional content, there will be specific takeaways you want to get across to the audience. Animated content helps note significant information to your audience, implying this is something they’ll want to remember.
This animation feature is relevant whether you’re using a voiceover or on-camera talent. Clarity is key, so reiterating crucial points on the screen via animated content, in addition to communicating it orally, will allow for the most effective results for your content.
Check out this fully animated video created for Mooresville’s Free & Reduced Lunch program.
Retain Material
Transform your message through animation. Animated content allows viewers to retain information in an entertaining way. Animation adds pizzazz to your content, allowing your audience to learn and enjoy themselves along the way.
Turn extensive, dry PDFs into vibrant and digestible content through animation. When you partner with Media Services to create animated videos, you’re unlocking customized animated content for evergreen videos, logo introductions, and fully animated videos.
Media Services Is Here To Help You
Media Services is here to help. We bring your content to life with creative animated elements. Whether you need a simple logo introduction, customized design, or fully animated video, Media Services can help you amplify your messages and save you costs along the way.
Gain access for your entire district or organization at a flat rate with CIESC Compliance Training, or get started on your next video project today.
