From thought-provoking keynote speakers to collaborative discussions, a successful conference can leave you feeling like there’s magic in the air. Capturing these moments allows everyone to experience that feeling. Whether you attended the conference and want to reflect on it later, or you live halfway across the country and couldn’t get there—filming a conference allows it to live on video for everyone to enjoy.
Planning an upcoming conference? Maximize the hard work and hours spent planning by filming it. Let’s explore the benefits of capturing your conference through live event coverage videos.
Inclusive Audience Engagement
From thought-provoking keynote speakers to collaborative discussions, a successful conference can leave you feeling like there’s magic in the air. Capturing these moments allows everyone to experience that same feeling. Whether you attended the conference and want to reflect on it later, or you live halfway across the country and couldn’t attend, filming a conference allows it to live on in video for everyone to enjoy.
Planning an upcoming conference? Maximize the hard work and hours spent planning by filming it. Let’s explore the benefits of capturing your conference through live event coverage videos.
Highlight Key Takeaways of the Conference
While your in-person conference may have only lasted a few hours, video footage of the conference provides insight into the knowledge and perspectives shared that will last for years to come. If you’ve ever held a conference or even just attended one, you know how much prep work goes into its success. Don’t let the passage of time diminish your impact. With video, you can ensure that the key takeaways stay top of mind.
Producing a conference recap video ultimately prolongs the event’s impact and reach. When the footage is repurposed and released, educators and viewers nationwide gain access to the ideas and resources discussed in a single segment.
A conference recap video reiterates the key takeaways for both attendees and viewers who were unable to participate. Accessibility is a crucial factor in successful professional development, and many educators often feel limited by their geographic location, travel demands, and budget constraints. Thankfully, with digital tools and a high-value production team, you can create an evergreen recap video that reaches even more professionals.
Creating this lasting reflection encourages further conversation and dialogue about key messages discussed at your conference among a wider audience. Continuing the conversation opens the door for new ideas and education surrounding conference topics, fostering innovation and community.
Watch the Recap of Franklin Township’s 2024 Sparks Summit Conference.
Strengthen Marketing Efforts and Recruitment
Remember that video is versatile, and the possibilities are endless with some solid B-roll footage! Video highlights from the conference can be repurposed for promotional videos, social media posts and reels, newsletters, or future registration campaigns. As a bonus, people love to see the real faces that make up their community. When you share consistent content featuring local school leaders and staff, your following will continue to grow over time.
This footage is invaluable for organizations that host annual conferences, as it visually lays out what attendees can expect at future events. Many prospective guests are more persuaded to come if you show them, rather than tell them, what the conference is about. All in all, event footage is highly versatile for a wide variety of content.
Check out the 2024 MidCon Conference Recap.
Showcase Your Organization
Conferences offer strength-building and bring together a community, sometimes from all around the world. Filming on-site at a conference not only highlights its learning opportunities and skill enhancements but also showcases your organization’s culture and strengths.
Thanks to the internet and social media, your conference recap video has the potential to reach a vast audience that might not otherwise be aware of your organization or the conference you held. This is an opportunity to reach a new audience and increase engagement on your social channels.
Watch our recap for the Keep Indiana Learning Reading Summit 2024.
Media Services Is Here To Help You
Are you hosting an upcoming conference? Media Services is here to help. We provide live event coverage with a multi-4 K setup, a professional video switcher, various microphones, and everything else you need to cover your conference. Get started on your next video project today.
