Kick Off Back-to-School Season with a Featured Video

By ciescmediadev Services June 18, 2025

As the long days of summer begin to fade and school bells start to ring, Indiana schools are preparing to open their doors once again. The start of the academic year is always filled with anticipation, excitement, and fresh opportunity. While much of the attention is naturally focused on students, we believe the spotlight should also shine on the true heartbeat of our schools: the staff.

From custodians preparing the halls to bus drivers mapping their routes, teachers decorating classrooms, and administrators aligning schedules—the return to school is a team effort. This year, capture the excitement and energy of back-to-school season with Media Services.

Celebrate with a “Welcome Back” Video

There’s nothing quite like starting the school year with a message of appreciation and inspiration. Something as simple as producing a 30-second video serves as the perfect “welcome back” message to share at staff retreats, kickoff events, and across school channels.

These professionally produced short films will capture the energy, dedication, and humanity of your school teams. We recommend highlighting bus drivers greeting students with smiles, custodians preparing clean, welcoming environments, teachers setting up classrooms with care, and principals ready to lead with heart. These unsung heroes deserve a moment in the spotlight—and a featured video is a way of saying “we see you, and we thank you.”

Draw Inspiration from Fellow School Districts

Over the years, we have helped schools across Indiana create some truly inspiring welcome-back content. Check out a few standout examples:

Beech Grove is known for its strong sense of community and uplifting welcome events, consistently setting the tone for a positive school year.

Every year, Noblesville’s Back-to-School Bash brings together staff, students, and families for a high-energy community celebration.

Each of these schools has embraced the idea that a great school year starts with great people—and that those people deserve a proper, memorable welcome.

Plan Ahead for Future Success

Many Indiana schools begin their academic year around August 1, which makes July the ideal time to begin filming welcome-back content. Since many schools’ fiscal year ends in June, schools can align media production with their new budgets and begin the creative process during the summer.

Whether you’re planning for the current year or looking ahead to the 2026–27 school year, now is the time to think about how you want to launch the year—with gratitude, energy, and a shared sense of purpose.

Media Services is already working with school districts to coordinate filming schedules for this summer, so your team can be front and center in next year’s celebration.

Why Work with CIESC Media Services?

As a department of CIESC, Media Services is uniquely positioned to serve the needs of Indiana schools. We specialize in working with educational institutions to create professional, engaging video content that reflects each school’s unique culture and values.

Our offerings include:

Scriptwriting and creative planning
On-location filming
Professional editing and post-production
Full-service project management from start to finish

However, what truly sets us apart is our in-depth understanding of school environments and our ability to craft authentic, meaningful stories. We don’t just create videos—we create experiences that build morale, strengthen community, and leave a lasting impression.

Let’s Make This Year One to Remember

There’s no better time to capture the spirit of your school than at the start of the academic year. Whether you’re welcoming back a seasoned team or introducing new staff members, a short, powerful video can make everyone feel seen, appreciated, and inspired.

We’re proud to partner with schools across the state to bring these stories to life. Let’s celebrate the people who make education happen, one frame at a time.