Testimonials are the tried and true way to boost your school’s reputation, build student retention, and grow your school culture—and there’s no better way to capture this than through video. With the help of CIESC Media Services, you can highlight the teachers that positively represent your institution, giving students and parents insight into all that your school has to offer.
Think about who knows your school best. Typically, the teachers stay tapped into the culture and community as they face students daily, so why not highlight them? Through the power of video, Media Services can capture the passion and care behind the teachers at your school—both new and tenured. Teacher testimonials are essentially free trusted endorsements for your school. Plus, the more testimonials you share, the more well-rounded your school’s reputation becomes.
Check out this video Media Services created for Avon Community School Corporation, highlighting why teachers chose to teach in Avon.
There is powerful potential in your content marketing when you feature school stories from the perspective of those who spend their days alongside students. Teachers are the lifeblood of our schools, and they can provide valuable insight into what’s working, what’s not, and predictions for the future of education. They represent the core values of your institution, which can be reassuring for incoming students and their families. Oftentimes, new students would like to get well-acquainted with the school, and testimonials provide them with a sneak peek into the full experience.
In addition, testimonial videos can be beneficial for recruiting school staff. Think about it, you wouldn’t apply for a job without researching the company first, right? The same goes for job-seeking instructors. Teacher testimonials create a warm, welcoming space for anyone looking to learn more about your school. We recommend promoting these videos across multiple platforms for a greater reach—including landing pages, social media, and newsletters.
Need help getting started? That’s why we’re here! At CIESC Media Services, we work with our clients to ensure they have the right tools to reach out to their audiences effectively. Check out our FAQ series to learn more about how we can help you with your next production! For additional insight, don’t hesitate to connect with us!
