It can be tough to narrow down your audience but doing so is the first step in planning an effective targeted message. The more people you try to reach, the broader your message needs to be which often makes for a muddy or confusing video. If you could only reach a single individual who would that be? Practice by writing down characteristics of this person. Maybe it’s a working mother in her early 30s who loves Starbucks but is worried about her son’s first day of preschool. Now you have a specific audience of one which can help you build your message, tone and pace. Again, think of a single individual first then slowly expand to include a few characteristics of your audience as a whole.